Sex Still Sells in 2009! What small business can learn from Abercrombie’s sexy approach to photographic marketing.

With the unveiling of Abercrombie’s 2009 Christmas Catalog on A&F.COM this week, it seemed like a great time to focus on one of our favorite positioning statements – Sexually charged advertising photography sells products and services online!

Sexy Marketing Photography Sells Product!

Abercrombie’s Use of Sexually Charged Marketing Photography:
Love or hate them, Abercrombie & Fitch (A&F) has proven itself a purveyor of more than just t-shirts and blue jeans – a lot more – in particular the A&F brand has helped define an entire lifestyle for the 20 something crowd in the 21 century. Sure, many weary parents and conservative legislators have criticized the firm’s marketing methods, but year over year, millions continue to pay premium prices for the A&F brand both in their retail shops and online at http://www.aandf.com.

Behind all the success lies a consistent & simple marketing strategy – sexually charged advertising photography. From the racy catalogs (now out of circulation in the U.S.) to The main marketing image that lies against the front wall facing the entrance at each store – sexy and strategic marketing photography is what’s driving the A&F brand.

Much of A&F’s product marketing photography is shot by Bruce Weber who is renown for the super sexy advertising photography he did for Calvin Klein & Ralph Lauren in the early 1990’s. Per classic Bruce Webber style, A&F marketing and catalog photos are generally rendered to grayscale and feature mainly outdoor, beach, or college campus type settings. And the icing on the cake are the super hot male models who often times aren’t even wearing the garments they are hired to sell! The photography has such an appeal that Abercrombie & Fitch shopping bags have become collectables-of-sorts, and its image synonymous with “all-American”

Growing Brands Can Deploy The Same Sexy Techniques:
So if A&F can do it why can’t your start up? Well the answer is simple – It can and it should. With 2010 just around the corner and an economy that seems to be eating entrepreneurs and big business alike for lunch – perhaps it’s time to take a closer look at the images on your website, in your catalogs, direct mail pieces and within your shopping cart and see if they could use a little spicing up. Many start-ups go directly to the stock photography warehouses during the web design process and select images that “kind of” meet the needs of the business. But if you’re serious about building your brand or establishing your product online you should consider deploying custom photography (at least to some extent like on your home page and in your banner ads for example) on your site. And, whether you’re a Dentist, Plumber, Fashion Designer, Inventor or anything in between, you should stay away from hum drum, lack luster marketing photography that doesn’t really captivate and sell your product or service to it’s target audience.

Sure, maybe semi-naked male models and scantily clad females aren’t what your small business marketing plan calls for, but attractive brand models who are photographed showcasing your product or demonstrating your service is going to be a benchmark that separates the men from the boys (if you will) when it comes to engaging your target customer base.

ACEMALE MODELS & Aces Entertainment, Inc. help bring customized brand and marketing photography within reach of small business of all sizes across many industries. Our diverse advertising and brand models and talented photographers can help your marketing materials grab and keep the attention of your target audience. And for much (MUCH) less that you’d expect to pay for custom advertising photography. The process is easy, the costs are low and the ROI will speak for itself.
Are you interested in learning more about our sexy branding and marketing photography services & how it can help attract, retain and convert website visitors into paying customers? Of course you are and we’re interested in talking to you too – shoot us an email and we’ll go from there …

Our Models & Photographers Help Sell Your Products & Services!

About ACEBOY MODELS:
Aces Entertainment, INC & ACEBOY Models is an emerging leader in the marketing & advertising photography industry, working to improve website and direct mail marketing, member retention and sales for our clients through stunning photos and video of the hottest male models on the web today. For more information about our products and unique photo and video marketing services please visit our male model photography website

Purchasing custom photography content from us can be a cost effective way for your website to connect with your target audience & stand out in a sea of stock photography infused websites. Drop us a line. We love talking to website owners about this stuff. It’s fun, affordable and can make a big difference to your bottom line. Thanks