The topic of personality has been coming up more and more lately and for good reason. . . Brands across all industries are working hard to authentically connect with their target customer base and a great way to do that is through video interviews. In this video below, male model Logan is being interviewed by allaustralianboys.com and it’s a very smart move on their part. By publishing this backstage, informal discussion members of the adult pay site can get a much better feel for who the model is and what he is all about. Yes, in this case it’s an adult pay site, but the concept applies to any industry.
Tips for Marketing Directors & Male Models
Tips For Brands: Look for opportunities to take your customers behind the scenes. Reality sells and allowing your customers to feel like they are a part of something or have access to information and content that is normally not shared with the public can make them feel special and help them feel a deeper connection with your brand. Be authentic about it and watch customer engagement increase! Look for more then just hot male models, look for a brand ambassadors who can help your brand, product or service really connect and engage your target customers.
Tips For Male Models: It used to be about getting that one great shot, but things have changed (a lot)! With video becoming much easier to use and publish, advertising and brand models in the connection economy need to be more then just a pretty face. They need to be real people, with real lives and real personalities that potential customers can relate too. The take away for models here is pretty simple though .. When marketing your self via your male model portfolio or lookbook, consider using video to help you stand out from the crowd. Record a short video bio, introducing yourself and helping casting directors get a feel for who you are and what you are about. Think about it! If you need a hand developing a professional portfolio we offer very affordable Male Model Portfolio Launcher services that can help you get your image out there faster and with a look and feel that agents are looking for. You can learn more here: Male Model Portfolio Services
We offer a number of professional marketing services for Brands of all sizes and services for male models. For more information please visit our Male Models Website or use the contact form below and the most appropriate member of our team will be in touch with you fast. Thanks!! :)
How Matthew Noszka Landed Paying Male Model Contracts From The Social Web.
On July 31, 2014 COSMOPOLITAN.COM published a post introducing Matthew Noszka and told the story of how he landed a male model contract with Wilhelmina Models using the Instagram social network. Per Cosmopolitan, Matthew is business major, plays basketball and all- in-all has a relatively ‘normal’ life for a 21 year old college student.
Well, normal until Wilhelmina agent Luke Simone came across his Instagram profile …
Noszka explains that he was recruited site unseen by Wilhelmina and actually landed a contract with Nike with nothing more then an Instagram account and a few shirtless photos a friend shot of him while working out at LA Fitness. But that’s not the interesting part (to us anyway) …
Reading Mathew’s story is worth while for aspiring male models for a couple reasons. First, although he had considered modeling, Noszka never dreamed that this kind of success was within his reach. Second, throughout the brief Cosmopolitan post, the topic of personality came up a few times both from the Wilhelmina agent (Luke Simone) and from Noszka himself. Obviously Matthew is strikingly handsome and marketable in terms of looks, but according to the article there was just as much emphasis put on his personality and ability to connect and communicate as there was on his looks. Matthew explains that on one of his go-see meeting with Wrangler Jeans, in addition to photographs they captured video of him introducing himself and telling his story. Like they wanted to really know him, not just look at him (shocking huh?) Luke Simone also commented on personality, stating that although he had never used the Instagram social network to recruit a male model in the past, he was able to get a feel for Mathew’s personality from the variety of photos he published in his profile.
So Why Do Brands Care About A Male Model’s Personality?
In the connection economy, brands need too .. you guessed it .. Connect with their target audience. And there here in lies some lessons for aspiring male models (and female models as well of course). There are countless beautiful young men who could pose for a fashion photo shoot or walk a runway, but can they help a brand connect? To that end, I think we are getting a sneak peak into the future a bit. Aspiring male models should approach modeling more as a Brand Ambassador then simply a pretty face or chiseled body and case study Noska’s story and look for ways to show case not only hot shirtless selfies, but how they are ‘showing up’ on the social web and how their personalities can help brands authentically connect and sell products and services.
Much more to come on this topic of the male model as brand ambassador and personality casting, branding and the emerging criterion that top agents like Simone are using to cast professional male models in future posts.
Congratulations to you Matthew, we will be paying attention to your progress and wish you the very best in the coming year!
Ace Male Models, Miami, FL USA
Sources & Credits:
Photo by: Leonardo Corredor // You can see more from this talented photographer here: http://www.leocphoto.com/
You can read the original Cosmopolitan Post here: http://www.cosmopolitan.com/style-beauty/fashion/interviews/a29634/gorgeous-male-model-got-discovered-on-instagram/
To lean more about Wilhelmina please visit their site here: http://wilhelmina.com/
Happy New Year! Each year around this time, we publish what we believe are the emerging menswear trends that actually matter to ‘real’ guys. We base our Top Fashion Trends For Guys on the catalog photography work we have done throughout the year for our men’s fashion clients as well as what we saw on the male models wearing on the runways. We don’t necessarily approve of them all, but we do believe these are the trends you’ll see on campus, on the street and in the office in the year ahead. On behalf of ACEBOYS™ Life & Style and Ace Male Models™, here are the Spring 2014 top fashion trends for men …
Tie Dye Prints & Big Color
Although this is not our favorite emerging fashion trend for guys this year, we’d be withholding information if we didn’t point it out. More then a couple of the fashion designers targeting the 20 to 30 something man are featuring some sort of tie-dye prints and if not tie-dye, some sort of pastels in their 2014 spring and summer lines. Yes you read that correctly, dear reader .. tie-dye and pastel prints!! Here’s our take (and it has nothing to do with being gay or straight or metro or anything else, it has everything to do with having a penis) pastels don’t work. If you haven’t figured it out yet, we suggest you don’t go there,
unless of course .. forget it, just don’t go there.
I know right!! Just when you finally got comfortable wearing those uber loud plaid or paisley socks you bought 10 years ago as way of ‘expressing your unique personality’ we go and tell you to ditch the socks in 2014 and show off your ankles a bit. WTF?! Well, fear not dear reader, we aren’t suggesting that you toss your sock drawer in the dumpster all together, but going ‘sockless’ this spring is a great way to dress down an outfit.
The no sock trend seemed prominent across many of the major labels in the SS14 fashion previews. A Perfect example is from IceBerg’s SS14 Men’s collection seen below. Go ahead, we dare you to find one of their male models with a pair of socks on.
Suspenders, Bow Ties & Buttons – It’s Geek Chic!
The nerds finally get revenge in 2014 as a number of subtle but important finishing touches took center stage that scream NERD! It’s pretty much the stuff you would have got pelted on the bus for wearing when you were a kid, but BAM, all of a sudden Geek is fashionable. We actually like this trend a lot and think that it’s a really cute look for most guys in the right context and situations.
NYC based menswear design collective Bespoken did the best job of showcasing the look on the runway this year. Please check out their website for more great options.
Printed Blazers & Jackets -
Prints in and of themselves are nothing new and even the most conservative of guys have been playing with prints on campus, on the town and even at work. We see this trend going even further in 2014 departing from the plaid button down to highly energetic printed blazers and sports coats. It’s bold, but brings a element of playfulness to the classic blazer and denim combo that’s become popular with the hipster chique. But before you run off to your closet to mix and match, make sure you know the difference between a Blazer, Sports Coat and Suit Jacket! Earlier this month, Trunk Club posted the following blog article that helps draw a clear distinction between the three types of jackets and when to and (more importantly) when not too wear each.
- Jump Suits
Guys Pants Are On A Roll In 2014
Another trend in menswear we see catching on in 2014 is the reincarnation of the oh so Duran Duran rolling up or cuffing guys jeans. We first started seeing this in Eastern Europe in the 2010 timeframe, but it’s clearly catching on in the America’s now as well. Popular men’s clothing lines like J-Crew are actually showing catalog images of their denim rolled up or cuffed at the bottom. Cuffing men’s jeans is a very simple trick that takes and ordinary outfit and adds instant style. The Life & Style team here at ACEBOYS all agree that this is a cool trend that we hope does gain some traction in the coming year. Before you go off rolling up your pant legs, there are a couple things to keep in mind. First and foremost, don’t cuff your denim unless you have a decent pair of shoes on. Sneakers or Sandals don’t cut it and if you’re not careful, you’ll be the brunt of some tired old jokes about floods and stuff like that. Cuffing Men’s jeans usually works best with a casual dress shoe or with a men’s work boot.
Bye Bye Board Shorts .. and .. Hello Short Shorts:
In Conclusion …
Be Bold and Confident and Don’t be afraid to’try on’ the looks and styles you see here and on the designers websites that get your attention. You don’t need to run out and spend a fortune either, many of these looks can be achieved with clothes you already have in your closet (or on the floor for our dorm based readers).
ACEBOY™ MODELS introduces Latino Male Fashion Bryan in his first professional photo set. ACEMALEMODELS.COM launched Bryan’s first commercial Male Model Portfolio earlier today. Highly customizable and brandable stock photos of Latino Male Models like Bryan are available for commercial licensing in our male model stock photo marketplace. If you’re interested in connecting your brand with the powerful and growing Latino and Hispanic markets, consider purchasing licensed photos of Bryan or any of our male models for your web based or print media advertising projects. Our models are also available for custom catalog and product photo and video advertising projects as well, please see Bryan’s male model portfolio page and click on the book me link. Check him out and let us know what you think.
In August 2012, Forbes Magazine published an edition with a simple image of the stunningly beautiful Sofia Vergara on the cover and a simple tag line that read: “The Next Media Jackpot”. The Jackpot that Forbes was referring too is the growing purchasing power of the U.S. based Latino market and their engagement with multimedia.
Almost one year later, it seems Forbes was spot on as demand for Latino Male Models to pose for fashion, product and general commercial marketing sets is on the rise.
Our commercial male model management firm has always been about diversity and about helping our client base get ahead of emerging global trends and, to the extent possible capitalize on both, to get their brands in line with the next big thing. We’re not implying in any way that we create these trends but we do work hard to cut through the noise and parse out what’s real and meaningful for marketers and what’s not.
The math in this case is pretty straight forward and very compelling. Per the “Latino Love” article written by Jeff Bercovici and other sources we use, the median age of the Latino and Hispanic population living in the U.S. is 27 years old and like most mid-20 somethings in the U.S. they are highly internet savvy. That’s cool, but here’s another fact that brand managers may want to consider, of that same population, less than 25% of them, although they speak spanish in their homes and with their families, are fluent in English and prefer to speak English in the work place and when interacting socially outside of the their homes. Whoa! Now we’re getting to some important marketing ‘stuff’. If you stop and connect the dots for a second, you can see how a savvy brand or marketing manager may want to tailor their fall and holiday print media campaigns to appeal more to the high spending, highly responsive latino and hispanic U.S. based demographic. The great news is that they can do so without alienating their english speaking speaking customer base. And maybe (just maybe) this means that running duplicate ads (i.e. in both English and Spanish) may not be necessary and possible perceived as a bit overkill on a brands part.
By casting latino male models (and latino female models as well of course) a brand can attract and intice a whole new customer base, one that’s proven to respond well to multimedia advertising both online and in print ads.
We’re pscyhed about this emerging trend in advertising multimedia and have been consulting our clients to consider diversifying their advertising photography campaigns as a result. The proof will come in early Q1 2014 once the holiday buying season is wrapped up, but no matter what, the writing is on the wall and brands that respond and diversify their advertising are almost assured access to new, highly profitable and brand loyal customers. And who in this economy isn’t interested in that? For more information on hiring latino and hispanic male models for your upcoming online and print media campaigns and other Niche Market Marketing Services please contact us, we’ll be happy to share what we know and provide you with some ideas that just may make this a very ¡Feliz Navidad.
There’s a kind of tension that’s almost palpable when you take a model out of his ‘comfort’ zone and place him in an environment that foreign or unnatural. Sometimes that tension is helpful and sometimes it spells disaster. But one thing’s for certain, we’re seeing more demand from advertising clients who want extreme locations for their marketing campaigns. This means less time in the comfort ans safety of the studio and more time on location where comfort, privacy and control are harder to come by.
Yeah, it’s kinda like the challenges you see on ANTM where models are forced to get the killer shot in less then comfortable surroundings .. (i.e. underwater or in a snake pit type thing). Good news for our models is I’m terrified of snakes so you’ll never see anything like that from our studio. But the fact remains that sometimes client specs require a model to get out of their comfort zone and it’s a trend we think will continue. The question for us as commercial photographers is how do we use that discomfort and tension to our advantage? How do we take that nervous energy and pixilate it into a shot that sells products without freaking out the model and without sending one of us into cardiac arrest? Not sure we have all the answers, but it’s something we will be paying closer attention to in the future as marketers seem to be wanting (and willing to pay for) more elaborate and non traditional, out of studio locations. Sure we can green-screen it and photoshop it, but any seasoned pro will tell you that not even the best photoshopper can replicate the vibe and energy that comes from shooting on location where the stakes are high and the pressure is on, it’s almost like the camera picks up on the energy. Sometimes it works out better than hoped for, but sometimes (like when we tried to shoot for a client on a gondola in the middle of a freaking blizzard on Backcomb Mountain earlier this year – you can check out this story along with video and photos in our backstage section of acemalemodels.com) it turns out to be a total bust.
Case in point is Male Model Kessler (left) a new male model signed just last month for a black tie type shoot for an upcoming 2013 holidays photoshoot. He’s got the streetwise, skater thing going on and would be perfect for an urban type shoot or brand. We think he could even excel in a farm or great outdoors type setting, but black tie is simply not his thing. We know it and he knows it, but the client likes his look for this gig. We’ll keep you posted and share the results, but it seems this trend for forcing models into environments they’re not at home in, may be something happening more often than not in the coming months – a challenge we welcome for sure and hope to learn from as we go. What doesn’t kill you makes you stronger. (right????)
Open Call Casting for the next season of the long running reality show America’s Next Top Model on the CW network is underway and for the first time Male Models will be competing for the TOP MODEL title. Audition dates in Miami, San Diego, D.C. and LAX still to come in the first week of January. We’ve got info about location, dates, etc as well as eligibility requirements on our Male Model Casting page. If you’re interested in going out to audition you should take time to read them carefully so you’re not eliminated on a technicality and to get a feel for what the producers are looking for. We’ll be at the Miami Casting Call on January 5th and will post some updates from the event . . . Good Luck Guys (and Gals!!)
The November 9th 2012 release of Skyfall and 50th anniversary of the 007 enterprise inspired one of our clients to seek advertising photography for their e-commerce website that captured the energy, excitement and essence of Bond. Seemed like an an easy gig based on the specs, but it turned out to be a little harder to mimic Mr. Bond’s sex appeal and mystique than we first expected.
Aside from location and wardrobe, the real challenge was finding our own ‘007 like’ male product and fashion model that would appeal to a young, male demographic (ages 21-30) and the to the people who buy gifts for them. We needed our guy to be youthful, yet sophisticated without being pretentious and who could be taken seriously without seeming too mature or grown up for the client’s product line being represented. Several of the male models who were considered had one or the other, but very few hit the mark across all of the ‘James Bond Jr.’ dimensions we needed. There was just something missing that made the test shots feel unauthentic and hard to take seriously as they seemed to distract as opposed to attract the target customer.
With the Black Friday deadline looming and after a lot of collaboration with the client, countless test shots and a few debates by the water cooler, we agreed on our Baby Bond. Congratulations to ACEMALE Model George who was chosen for the project and to photographer Christian Berns for the great work done to shoot with Bond like class and style but for a younger and trendy target audience.
The finished product which included a series of banner style images as well as homepage hero type graphics was delivered in time for the cyber Monday campaign our client was running and so far the feedback has been very encouraging – ultimately the sales and conversion data will tell the final story, but the initial results are fantastic. We’ll keep you posted.
The popularity of both Casino Royal and now Skyfall, along with this client’s vision for a sophisticated yet casual and youthful look and feel for their website and marketing campaigns drives home an emerging trend that we think will have an impact on multi-media advertising in 2013 across a number of verticals. We fully expect to see more requests along these lines as the 20 something, urban crowd starts to step it up a bit in terms of fashion, skin care and lifestyle in general.
To see more shots from this advertising photo shoot check out George’s male model portfolio. We hope you enjoy it and would appreciate any feedback or ideas that other photographers, models and 007 fans may have on the finished product. Happy 50th Birthday Bond! ~AMM / Ft. Lauderdale Fl USA
- Male Models Backstage: Personality Matters!
- Social Networking, Male Model Casting and Matthew Noszka
- Happy 4th Of July!
- Noteworthy Fashion Trends For Guys – Spring / Summer 2014
- A Few Things About Guys …
- ACEBOYS Introduces: Latino Male Model Bryan
- Demand Rises For Latino Male Models
- Shooting Male Models OUT Of Their Comfort Zone!
- Male Models and the 20th cycle of America’s Next Top Model (ANTM)
- James Bond Inspired Advertising Photography:
- ACEBOYS Presents: Our 2012 Top 10 Holiday Gifts for Guys
- ACEBOYS™ Introduces: Male Advertising Model Robert H.